When was the last time you were in awe after reading a simple solution to a problem that had haunted you for days.. perhaps on StackOverflow, Martha Stewart’s website or in some book or forum? When was the last time you saw a product that changed by orders of magnitude how we do something like make a call, washing the dishes, driving a car? Do you have memories of things you experienced decades ago that you still cherish.. like a feature film, a song, a recipe?
How do people come up with solutions so elegant, products that charm and experiences so memorable? Are they simply more “innovative” from the get go?